Rich People Loooooove Fast Food
I live for stories like this. According to this article at CNNMoney.com, rich people are eating more fast food. I totally get it. Chipotle tastes good no matter how much money you earn. My wife and I ate it four or five times per week for several months back in 2005. But this post isn’t about my eating habits past or present. It isn’t even really about rich people eating bad food. It’s more about the interesting organizations I learned about in the article’s references.
The article cites American Express Business Insights as saying that among American Express’ top 10% most affluent customers, fast food purchases are up 4%. The aforementioned AEBI is an organization that leverages American Express’s vast transaction data warehouse to deliver all kinds of data to consumers.
The other interesting nugget hidden in the article is a quote from the Luxury Institute. Who? The Luxury Institute is an organization that studies spending habits of extremely wealthy consumers. They have published white papers with titles like “Wealth & Luxury Trends: 2011 and Beyond” and “12 Rules for the 21st Century Luxury Enterprise”. It’s really interesting what you find when you follow a news article a little further!
