The Daily Biz

Okay, so I phrased that poorly: in marketing, “orbit” is a verb.  According to businessdictionary.com, “orbit” means:

In marketing, practice of rotating a radio or television commercial among different time slots to achieve greater reach (net audience).

Pretty simple concept- take one piece of advertising and present it to several different potential demographics.  I wonder whether the term has taken on new shades since the advent of online (especially social media) advertising.  “Orbit” might have too long of a connotation… “revolution”, “spin”, or “twirl” might all fit better in the world of super-short, super-targeted, context-sensitive digital ads. 

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